PR is All about Timing & Opportunity

When timing and opportunity are critical to the launch of your book, we know how to create a lasting buzz in the media.

As a long-time journalist who has worked with major newsrooms Sharyn Alden understands what interests the press from the other side of the desk.

As a professional PR communications coach, she is passionate about persuasion, influence and storytelling.  She is committed to helping clients bring attention to their work.

Sharyn has authored thousands of news articles and several books such as the popular, “Historical Wisconsin Getaways,” which can be helpful for writers who are interested in “talking shop” as we work together.

We Help Create Excitement Beyond “The Finish Line.”

Many writers, naturally enough, are focused on writing and publishing their book. But it’s not enough to get the book over the finish line. Once it’s written, marketing and selling it take priority.

Authors turn to us because we have “access” to newsrooms. We have media relationships coast to coast, as well as other countries. We have numerous one-on-one relationships culled from many years of being connected to multiple publicity channels.  We have the time to make things happen because this is what we do full-time.

At the outset of our working with writers we talk through—

• Who is your key audience?
• Let’s strategize about reaching them.
• Our focus—make good things happen for you by getting the word out. 
• We create a sense of intrigue, interest & urgency

We keep the buzz going – by continually looking for creative ways to promote your work.